The BBC was relaunching Tomorrow’s World for Gen Z. Nostalgia wasn’t enough, it had to earn its place as tech guru for the audience.

So we created a world-first: an AI bot that predicted Instagram likes before posting. Powered by Google and Microsoft AI, it analyzed faces, colours, emotions, learning what goes viral before it happens. Then we made it sharable. AI insights turned into slick, social-first visuals, ready to drop. Not just a campaign. The social stunt that relaunched the show.