I got my start in advertising a decade ago, working with an old school CD who preached two things: push the client out of their comfort zone, and push ideas that make people feel something. Today, it seems like most agencies would rather just push manifestos than good ideas. Content gets reduced to TVC cutdowns or chases after “viral” with a Gen-Z’er and an iPhone - that’s okay, but it doesn’t move the needle long-term.

Great work isn’t just about chasing trends; it’s about storytelling, emotion, and creating a real connection. Simple ideas that can live anywhere and grow into something bigger.

I create work that people want to watch, share, and interact with, work that turns your audience into die-hard believers.

And I’ve managed to do this at Havas (globally), Vivendi, The Annex, Pocc, Anomaly, and Jung Von Matt, always driving creative that challenges expectations and shapes culture for the worlds biggest brands.