Advertising tells older people how to feel. We let them decide.

This wasn’t another ‘grey’ pain relief spot. No slow walks in the park. No gentle smiles. It starts like any other; authoritative voiceover, clinical tone, until our couple (and their dog) cut in, take over, and tell it how it really is. They don’t need a voiceover to tell them how to live. They’ve got this.

Working as a ‘thruple’ with CD duo Kev and Tom, we brought this to life with the same energy as our cast; playful, unexpected, and completely in control