The Galaxy Z-Flip wasn’t about specs. It was about flipping the script. A phone that folds, a design pulled from the past, built for right now. O2 needed to place it in culture, not just in stores.

So we put it in the hands of someone who shapes culture. Stylist and commentator Ayishat Akanbi took the Z-Flip through a day in her life, using it to style rapper Lemzi for his latest music video. To mirror the duality of the fold, the story unfolded in split-screen, two perspectives, side by side, leading to the final look. Working as a ‘thruple’ with CD duo Kev and Tom, I helped craft a story that wasn’t just about the phone, it was about the feeling of something coming back, sharper than before.