GOOGLE PIXEL: FOOTBALL ON PIXEL - WOMEN’S WORLD CUP

Women’s football isn’t a trend. It’s here. But the way it’s captured? Still playing catch-up. 

Football on Pixel challenged that, no polish, no filters, just the game in its realest form. Google wanted a campaign. We built a movement. As Creative Lead, I shaped every touchpoint; TV, social, OOH, partnerships, turning #FootballOnPixel into a rallying cry. The TVC set the stage, but the players, grassroots teams, Lionesses, and superfans took it further, making it theirs. 40+ pieces of content across TV, cinema, OOH, social, and Wembley. Every moment making one thing clear: this isn’t just women’s football. It’s Football.