DOMINO’S x TABASCO-STUFFED CRUST: A CRIME WORTH SOLVING

 No TVC. No big media spend. Just a pizza that wouldn’t be around for long. So we made missing out feel like a felony.  

A passing thought that turned into something Domino’s couldn’t ignore. I wrote the script, brought in YouTube filmmakers Jack & Dean, and in four weeks, we shot a buddy cop-style crime drama; Line of Duty meets Law & Order, investigating the ultimate case: who ate the last slice? Cinematic, over-the-top, packed with cultural winks.

No hard sell. Just a must-watch moment before the crust disappeared.