O2 TRAVEL FAN IN JAPAN TRAVEL SERIES

O2 backs England Rugby. But with the 2019 World Cup 8,000 miles away, and no official sponsorship, we had to steal the moment.

Travel Fan in Japan made it ours. An eight-part series following England’s journey, city by city, fronted by Ugo Monye and Jamie Laing, connecting rugby to Japan’s warrior code of Bushido. As Showrunner, I shaped the vision, wrote the scripts, and built a story that kept fans hooked through the tournament. The result? It outperformed the TVC. Launched on YouTube, it hit so hard ITV picked it up for free. No badge. No media spend. Just a idea too big to ignore