RIMOWA isn’t pristine. It’s lived in. Every dent, scratch, and sticker is a receipt for a life well-traveled. And now, with a lifetime guarantee, those stories never end.

This wasn’t just a warranty. It was a statement: travel leaves a mark, and that’s the point. So we made a campaign that wore its history with pride. A brand film that followed a suitcase’s journey, key visuals that turned wear-and-tear into a badge of honor, an editorial partnership with Monocle, and digital content that found the human stories in every dent.