Sticking a logo on an F1 car doesn’t mean a brand belongs there. Therabody needed more than a badge, they needed proof they mattered. So I put them inside the story. 

My directorial debut. And not just any debut, directing for TV, embedded in the British GP’s official Sky Sports F1 coverage. Not an ad. Not a badging exercise. A legit part of the broadcast. Naomi Schiff took fans inside how Red Bull Racing finds its edge, from Christian Horner’s team philosophy to the pit crew shaving milliseconds off every stop. Then we made Therabody part of it. Dr. Jason Wersland sat down with Sergio Perez to show how Theragun keeps him race-ready, while the pit crew used it to push for faster stops. No product shots. No fluff. Just proof. And my first time in the director’s chair? Not a bad place to start.