RIMOWA makes icons. Not status symbols, but objects built for the long haul. This time, it wasn’t a suitcase. It was a handbag. A first-of-its-kind piece that carried the same DNA, grooved aluminum, engineered precision, but designed for the everyday.​

This wasn’t a quiet release. It was a synchronised worldwide drop, engineered for impact. A high-velocity campaign shot through film and stills, starring global icons; Central Cee, Liu Wen, IB Kamara, and Larissa Hofmann, each living their lives at full speed, bag in hand. A teaser countdown built anticipation across retail, web, and social, turning a product launch into an event. And in New York, we didn’t just show up, we became part of the city’s cultural pulse. The Original Bodega pop-up landed during NYFW, transforming a Lower Manhattan corner store into a pitstop between shows. It became a must-visit moment, where fashion insiders and creatives crossed paths with an aluminum icon built to move as fast as they do. A global launch that moved as fast as the people it was made for.