Swarovski didn’t just want another Christmas campaign. It wanted a moment. Something that didn’t just sparkle, it owned the season.

We turned London’s most exclusive members’ club, Annabel's, where fashion, film, and culture collide, into a living fairytale. A towering gingerbread house, dripping in millions of toffee-colored Swarovski crystals. Candy cane columns, crystallized icing, a six-foot Swarovski tree inside. To add a touch of bespoke fashion, we collaborated with British designer Richard Quinn to create custom couture uniforms for Annabel's renowned doormen, featuring opulent crystal embroidery.  Gemma Chan led the reveal and hosted the after party, as a-list guests showed up to see and be seen as it was featured in every publication from Vogue to Daily Mail, it wasn’t a Christmas display. It was the Christmas moment that had the internet talking.