Everyone’s seen the bottle. No one really knows what’s inside. Cointreau needed to move from recognition to obsession. So we turned it into an experience.

In the heart of Soho, we built a multi-sensory journey into the world of Cointreau; sight, taste, touch, smell, and sound. A light installation made the iconic orange bottle unmissable. A miniature distillery brought the craft to life. A fourth-floor bar redefined cocktail culture, bespoke drinks, DJs, and immersive set design built to be shared on social. Beyond Soho, we made sure Cointreau lived in people’s hands, not just in bars. We partnered with Refinery29, creating recipe films and lifestyle content designed to bring cocktail culture home.