The Galaxy Z Fold was built for boardrooms. We made it belong on the streets.

For the first live gig at Brixton Academy in 16 months of COVID lockdown, we put the Z Fold 3 in the hands of graffiti artist Captain Kris, the creator of O2’s ‘This Is Just An Interval’ mural. His brief? Create the next chapter, using the Fold as his canvas to welcome back fans to the Brixton Academy. No banner ads. No forced product shots. Just an artist, a device, and a moment that mattered. The artwork became more than a stunt, it welcomed back live music fans across the UK.